Like most, l am sick of the nonstop barrage of the lies in the political advertising being spewed on television and radio. Years ago, I held the position of an ad agency creative director. Since then, I have dealt with the law in this arena as a corporate marketing communications director and operated my own industrial marketing communications agency.
That said, I can assure you things would change in a hurry if it were easier to hold candidates, ad agencies, and the creative talent who make these messages financially accountable for libel and slander. Working for the agency, we seldom cared about total message truth. Instead, we were most concerned about getting paid, because the loser often did not pay their bills.
